Today, the Group has passed a major milestone
by bringing all its activities under the single brand “Tereos”.
For 20 years, Tereos has developed its activities around its core business: sugar and sweeteners. Based on a long-term, consistent approach, the transition towards a new single brand reflects a development strategy which has allowed the Group to consolidate a portfolio of sugars, alcohols and starches.
This step, in addition to the diversity of its business activities and geographical regions, is a unifying factor preparing it for the future. Underlined by the change in logo, our identity emerges reinforced and conveys the strong positions Tereos boasts on its markets. It provides a clear vision of what the Group is today while remaining true to its history, roots and values. This new brand architecture also reflects Tereos’s commitments to all its partners including its cooperative growers, customers and employees.